Different services and goods are able to boost sales in hotels. You will get general list of ideas on what is possible to sell in a hotel, with the help of it, you will be able to make an inventory of services and products appropriate for your business.
Table of contents:
Selling rooms in hotels
It has been argued that only beds or places can be sold in hotel rooms. In practice this is not the case, there are many additional services and goods that are sold, we will expand on this issue below. Though, hotel rooms can be sold in different ways:
- A hotel room as a whole
- A bed or a place in a hotel room (in a hostel)
- Additional place in a hotel room (a separate bed)
Sale of hotel services
Additional hotel services are the most effective way to increase the sale of hotel rooms, improve the services quality and enhance the image of a hotel. Thus, it is not necessary to arrange yourself, it is reasonable to rent out a place on the territory of the hotel for a partner-company or reach agreement on mutual cooperation:
- Café, bar, restaurant
- Meal delivery service
- Gym
- Swimming pool
- Sauna
- Beauty salon, SPA
- Billiards
- Guided tours
- Master-classes
- Test-drives of trendy cars
- Banquet hall renting for different events, weddings, office parties
- Renting the venue for conferences and trainings
- Leasing of office equipment
- Renting tourist equipment, (for example, aqualung – in summer, ski – in winter)
- Reservation tickets for cultural mass events
- Booking tickets for plane, train or the other transport
- Taxi services
- Transfer (shuttle service to and from designated place)
- Baggage services
- Babysitting, day care for children (whose parents are busy or have a rest) including leisure activities
- Personal secretary for business- clients
What goods that can be sold in a hotel
To organize additional sales in a hotel, mini-shops, vending machines, kiosks should be placed there. Some kinds of goods might be sold at the reception desk. There is a list of goods that can be sold in a hotel:
- Maps and guide-books
- Souvenir products
- Print media (magazines, books, newspapers, coloring books for children)
- Stationery
- Playing cards and board games
- Children’s toys
- Mobile recharge coupons or scratch cards
- Computer disks with music, films, game CDs
- Cosmetics, hygiene products
- Spectacles and sunglasses
- Beach equipment or items for beach holiday (in summer)
- Pharmacy shop
- Refreshments including alcoholic drinks, take away food
- Processed foods (if it is allowed to cook in a hotel room)
- Cigarettes
Some sales are provided only in high demand season, others on the contrary, increase occupation of a hotel and its income during the low season. It depends on the target audience what goods have to be sold in a hotel.
You will read the detailed information about hotel clients, seasonality in a hotel, the ways to increase the occupancy of a hotel later in separate articles, wait for announcement.